Penberthy Launch

Trello Checklist for Implementing Jon Penberthy’s Masterclasses

(Optimized for Course Launch, Tube Ads, and High-Ticket Coaching)

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Trello Board Name: Jon Penberthy Masterclass Implementation

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✅ Checklist 1: Course Launch Bootcamp

📌 Course Development
•Identify course topic and niche
•Define target audience & their pain points
•Outline course structure (modules & lessons)
•Create video, text, and interactive content
•Design course slides & downloadable resources

📌 Course Platform & Setup
•Choose & set up a course hosting platform (e.g., Kajabi, Teachable, WordPress LMS)
•Set up a membership area & student dashboard
•Integrate payment processors (Stripe, PayPal)
•Configure automated email sequences

📌 Sales & Marketing Funnel
•Develop a sales page with strong copywriting
•Create a lead magnet (free webinar, eBook, checklist)
•Set up an opt-in funnel with an email autoresponder
•Launch a Facebook & YouTube ad campaign
•Set up retargeting ads for abandoned visitors

📌 Course Launch & Optimization
•Conduct a beta launch for early feedback
•Improve based on feedback and testimonials
•Monitor analytics & track conversions
•Scale marketing efforts with partnerships & affiliates

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✅ Checklist 2: Tube Ads Academy

📌 YouTube Channel Optimization
•Create or optimize a YouTube channel
•Design professional channel art & thumbnails
•Upload an engaging channel trailer

📌 Ad Strategy Development
•Define the target audience (demographics, interests, behaviors)
•Conduct keyword research for ad placement
•Plan a compelling ad script

📌 YouTube Ads Setup
•Film and edit high-converting video ads
•Upload ads to YouTube & connect with Google Ads
•Set up campaign objectives (leads, sales, brand awareness)
•Define budget & bid strategy

📌 Ad Performance & Optimization
•Monitor analytics (CTR, CPC, CPA, ROAS)
•A/B test different video ad creatives
•Adjust targeting & budget based on performance

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✅ Checklist 3: High-Ticket Coaching Program

📌 Program Development
•Define the high-ticket coaching offer (value, price, duration)
•Create a program framework (1:1 coaching, group coaching, self-paced modules)
•Set up a client onboarding process

📌 Lead Generation & Sales
•Build a high-converting landing page
•Create a sales script & objection handling guide
•Automate scheduling for sales calls (Calendly, Acuity)
•Implement a qualification system for prospects

📌 Client Onboarding & Delivery
•Set up a client welcome kit & contract agreement
•Provide access to coaching materials
•Schedule weekly/monthly coaching calls
•Gather testimonials & refine the program

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📌 Additional Notes for Trello Board Organization:
•Use Trello Labels for each masterclass (Course Launch, Tube Ads, High-Ticket Coaching)
•Create Due Dates based on implementation timeline
•Use Trello Checklists for each section to track completion
•Attach Resources (Jon Penberthy’s course materials, ad examples, sales page templates)